Principles of marketing : a global prespective / Philip Kotler ; Gary Armstrong; Swee Hoon Ang ; Siew Meng Leong, Chin Tiong Tan ; Oliver Yau Hon-Ming.
Publisher: Singapore : Prentice Hall, [2009]Copyright date: copyright 2009Edition: Low price editionDescription: xxvii, 670 pages : illustrations (black and white) ; 26 cmContent type:- text
- unmediated
- volume
- 9789810697150
- 658.8 K87
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.8 .K87 2009 c.2 (Browse shelf(Opens below)) | Available | 0114829 | ||
Print Materials | Main Library General Circulation | 658.8 .K87 2009 c.2 (Browse shelf(Opens below)) | Available | 0102609 | ||
Print Materials | Main Library General Circulation | 658.8 .K87 2009 (Browse shelf(Opens below)) | Available | 0102383 |
Replacement for Small business management : an entrepreneurial / Longenecker, Justin G. with accession numbers 83120
Includes bibliographical references (pages 619-639) and index.
"This book selected a good mix of international and Asian cases and vignettes to give your students a stronger understanding of global marketing. Made the text concise and upped the use of visual aids to make learning easier. Refreshed the coverage on contemporary marketing issues with new and updated." -- Provided by publisher.
Text in English.
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