Travel and tourism management
Publisher: United Aramirates : 3G Learning, 2014Description: v, 189 pages : color illustrations ; 24 cm + 1 DVD (4 3/4 in.)Content type:- text
- unmediated
- volume
- 9789351151159
- 338.4791 .T779
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Multimedia | Main Library Multimedia | 338.4791 .T779 [2014] (Browse shelf(Opens below)) | Available | CD04565 | ||
Print Materials | Main Library Hotel Restaurant Management | 338.4791 .T779 2014 (Browse shelf(Opens below)) | Available | 0115192 |
Includes bibliography : (pages [187]-189)
"The book draws on current empirical data on travel behavior of the world population to establish a foundation for this book. It discusses the possibilities and limits of today's tourism industry in regards to predicting future travel behavior based on socio-demographic changes. The book deals with an issue environmental-climatic and regulatory-market economy dimensions of climate change can affect the tourism industry. It also discusses various aspects of tourism business and product in the global context. The book provides comprehensive coverage of essential marketing principles, such as developing a marketing plan, understanding consumer behavior, doing market research, and implementing the marketing mix. The text also includes sections on contemporary marketing issues such as integrated marketing communications, Internet marketing, responsible marketing, and internal marketing." -- Provided by publisher.
[From] Introduction
Text in English.
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