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In depth : a guide to successful business planning / Marife Agustin-Acierto, DBA, FRI (Rs), CPME, William Barja Baltazar, DBA, MSA, CPA, Heidi Rojas-Maneclang, DBA, MBA, Joseph Mercado, DEM, PhD, Bonifacio Exconde Umaclap, DBA, MBA, PME, Christine A. Del Rosario, editor.

By: Contributor(s): Copyright date: Manila, [Philippines] : Unlimited Books Library Services & Publishing, copyright 2017Description: xii, 250 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789719654926
Subject(s): DDC classification:
  • 658.4012 .Ac181 2017
Summary: "The presentation of the topics starts with the market study indicating the target market, product, pricing scheme, place/distribution channel, and promotional technique. It also discusses the demand, supply, its analysis, and the marketing program. This will provide strategic planning, environmental scanning, and the use of SWOT analysis in getting started especially in developing business opportunities in the rural areas. This will give emphasis on how an entrepreneur handles the production of goods or services, and how to manage different product mix. Product life cycle is presented in order to deal with maturing products in the market into business operation." --Preface
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Item type Current library Collection Call number Status Date due Barcode
Print Materials Main Library Filipiniana Reference Non-fiction 658.4012 .Ac181 2017 (Browse shelf(Opens below)) Available 0123691

At head of title: OBE Approach --Cover

Includes references (pages 249-250)

"The presentation of the topics starts with the market study indicating the target market, product, pricing scheme, place/distribution channel, and promotional technique. It also discusses the demand, supply, its analysis, and the marketing program. This will provide strategic planning, environmental scanning, and the use of SWOT analysis in getting started especially in developing business opportunities in the rural areas. This will give emphasis on how an entrepreneur handles the production of goods or services, and how to manage different product mix. Product life cycle is presented in order to deal with maturing products in the market into business operation." --Preface

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