In depth : a guide to successful business planning / Marife Agustin-Acierto, DBA, FRI (Rs), CPME, William Barja Baltazar, DBA, MSA, CPA, Heidi Rojas-Maneclang, DBA, MBA, Joseph Mercado, DEM, PhD, Bonifacio Exconde Umaclap, DBA, MBA, PME, Christine A. Del Rosario, editor.
Copyright date: Manila, [Philippines] : Unlimited Books Library Services & Publishing, copyright 2017Description: xii, 250 pages ; 25 cmContent type:- text
- unmediated
- volume
- 9789719654926
- 658.4012 .Ac181 2017
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Print Materials | Main Library Filipiniana Reference | Non-fiction | 658.4012 .Ac181 2017 (Browse shelf(Opens below)) | Available | 0123691 |
At head of title: OBE Approach --Cover
Includes references (pages 249-250)
"The presentation of the topics starts with the market study indicating the target market, product, pricing scheme, place/distribution channel, and promotional technique. It also discusses the demand, supply, its analysis, and the marketing program. This will provide strategic planning, environmental scanning, and the use of SWOT analysis in getting started especially in developing business opportunities in the rural areas. This will give emphasis on how an entrepreneur handles the production of goods or services, and how to manage different product mix. Product life cycle is presented in order to deal with maturing products in the market into business operation." --Preface
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