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Global brand management : a guide to developing, building and managing an international brand / Laurence Minsky and Ilan Geva. by Publisher: London, United Kingdom : Kogan Page, ©2020
Availability: Items available for loan: Graduate School Library (1)Call number: 658.049 .M666 2020.

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles. by
Edition: Second edition
Publisher: New York : Kogan Page, 2018
Availability: Items available for loan: Main Library (1)Call number: 658.827 .R884 2018 2nded. .

Digital branding : a complete step-by-step guide to strategy, tactics and measurement / Daniel Rowles. by Publisher: London : Kogan Page, 2014
Availability: Items available for reference: Main Library: Not for loan (1)Call number: 658.827 .R884 2014.

The professional’s guide to business development : how to win business in the professional services / Stephen Newton. by Publisher: London : Kogan Page, 2013
Availability: Items available for loan: Main Library (1)Call number: 658 .N566 2013.

Brand success : how the world’s top 100 brands thrive and survive / Matt Haig. by
Edition: 2nd ed.
Publisher: London : Kogan Page, 2011
Availability: Items available for loan: Main Library (1)Call number: 658.827 .H149 2011.

Experiential marketing : a practical guide to interactive brand experiences / Shaz Smilansky. by Publisher: London ; Philadelphia : Kogan Page, 2009
Availability: Items available for loan: Main Library (1)Call number: 658.827 .Sm641 2009.

The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams and Roddy Mullinches by Publisher: London ; Philadelphia : Kogan Page, 2008
Availability: Items available for loan: Graduate School Library (1)Call number: 658.872/W721 2008.

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