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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A.Belch by
Edition: 8th ed.
Publisher: NY : McGraw-Hill Irwin, 2009
Availability: Items available for loan: Main Library (1)Call number: 659.1 .B427 2009.

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch by
Edition: 9th ed
Publisher: New York : McGraw-Hill/Irwin, 2012
Availability: Items available for loan: Main Library (1)Call number: 659.1 .B427 2012.

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