Social media and public relations : eight new practices for the pr professional / Deidre Breakenridge.
Publisher: Upper Saddle River, N.J. : FT Press, 2012Description: 166 pages : 23 cmContent type:- text
- unmediated
- volume
- 9780132983211
- 302.23 .B828
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Graduate School Library Master in Public Administration | 302.23 .B828 2012 (Browse shelf(Opens below)) | Available | 0110874 |
Includes bibliographical references and index.
ntroduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer and change agent -- The future of pr and social media.
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