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Social media and public relations : eight new practices for the pr professional / Deidre Breakenridge.

By: Publisher: Upper Saddle River, N.J. : FT Press, 2012Description: 166 pages : 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780132983211
Subject(s): DDC classification:
  • 302.23 .B828
Contents:
ntroduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer and change agent -- The future of pr and social media.
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Graduate School Library Master in Public Administration 302.23 .B828 2012 (Browse shelf(Opens below)) Available 0110874

Includes bibliographical references and index.

ntroduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer and change agent -- The future of pr and social media.

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