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Event management for tourism, sports, business and mice : a Philippine perspective / Maria Arlene (Bam) Tuazon-Disimulacion, MBA.

By: Mandaluyong City : Books Atbp. Publishing Corp., copyright 2016Edition: Second editionDescription: 179 pages, 5 unnumbered pages of plates ; illustrations (black and white) ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9786214090525
Subject(s): DDC classification:
  • 394.2 .D611 2016
Summary: "This is aligned with the Outcomes-Based approach prescribed by the Commission on Higher Education (CHED). It is also anchored on the competencies prescribed in the Event Management Services National Certification by the Technical Education and Skills Development Authority (TESDA). This book is divided into six main sections, namely, the Overview of the Event Industry, Event Leadership, Event Planning, Event Management, Event Marketing and Event Evaluation. Each chapter empowers learners to hone their higher-order skills. They develop critical thinking through the Discussion questions. The Learning activities enhance deep knowledge if the topics. Moreover, Event Tasks enable learners to immediate apply the lessons they have learned." --Preface.
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Holdings
Item type Current library Call number Status Date due Barcode
Reserved Books Main Library Hotel Restaurant Management - Filipiniana 394.2 .D611 2016 (Browse shelf(Opens below)) Available 0118674
Reserved Books Main Library Hotel Restaurant Management - Filipiniana 394.2 .D611 2016 c.2 (Browse shelf(Opens below)) Available 0118675

"OBEandK-12" -Cover and title page

Includes bibliography: [pages 180-184]

"This is aligned with the Outcomes-Based approach prescribed by the Commission on Higher Education (CHED). It is also anchored on the competencies prescribed in the Event Management Services National Certification by the Technical Education and Skills Development Authority (TESDA).
This book is divided into six main sections, namely, the Overview of the Event Industry, Event Leadership, Event Planning, Event Management, Event Marketing and Event Evaluation.

Each chapter empowers learners to hone their higher-order skills. They develop critical thinking through the Discussion questions. The Learning activities enhance deep knowledge if the topics. Moreover, Event Tasks enable learners to immediate apply the lessons they have learned." --Preface.

Adult

Text in English

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