Event management for tourism, sports, business and mice :

Disimulacion, Maria Arlene (Bam) Tuazon,

Event management for tourism, sports, business and mice : a Philippine perspective / Maria Arlene (Bam) Tuazon-Disimulacion, MBA. - Second edition - 179 pages, 5 unnumbered pages of plates ; illustrations (black and white) ; 25 cm

"OBEandK-12" -Cover and title page

Includes bibliography: [pages 180-184]

"This is aligned with the Outcomes-Based approach prescribed by the Commission on Higher Education (CHED). It is also anchored on the competencies prescribed in the Event Management Services National Certification by the Technical Education and Skills Development Authority (TESDA).
This book is divided into six main sections, namely, the Overview of the Event Industry, Event Leadership, Event Planning, Event Management, Event Marketing and Event Evaluation.

Each chapter empowers learners to hone their higher-order skills. They develop critical thinking through the Discussion questions. The Learning activities enhance deep knowledge if the topics. Moreover, Event Tasks enable learners to immediate apply the lessons they have learned." --Preface.


Adult


Text in English

9786214090525


Special events--Planning.
Special events--Management.

394.2 / .D611 2016