Beyond buzz : the next generation of word-of-mouth marketing / Lois Kelly.

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New York : AMACOM, c2007Description: x, 228 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Print Materials	Graduate School Library Master in Business Administration	658.8/K29 2007 (Browse shelf(Opens below))	Available		0098081

Includes bibliographical references p. 213-220 and index.

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