Hospitality and tourism marketing

Publisher: UAE : 3G Elearning, 2014Description: 254 pages : illustrattions (black and white) ; 24 cm + 1 videodiscContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789351151265

Subject(s):

DDC classification:

658.82 .H828

Summary: "This very readable text makes it suitable for use both educational and professional contexts. As well as offering numerous examples, the book provides comprehensive coverage of essential marketing principles, such as developing a marketing plan, understanding consumer behavior, doing marketing research and implementing the marketing mix. The text also includes sections on contemporary marketing issues such as integrated marketing communications, Internet marketing, responsible marketing and internal marketing. The book comes with a companion DVD for rich learning experience. The DVD is also a useful tool for teachers to teach with digital resources in classroom and do a great job of illustrating skills and techniques that are otherwise difficult to explain." -- Provided by the author.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Multimedia	Main Library Multimedia	658.82 .H838 2014 (Browse shelf(Opens below))	Available		CD04323
Print Materials	Main Library Hotel Restaurant Management	658.82 .H828 2014 (Browse shelf(Opens below))	Available		0113947

Includes bibliography : pages 247-254.

"This very readable text makes it suitable for use both educational and professional contexts. As well as offering numerous examples, the book provides comprehensive coverage of essential marketing principles, such as developing a marketing plan, understanding consumer behavior, doing marketing research and implementing the marketing mix. The text also includes sections on contemporary marketing issues such as integrated marketing communications, Internet marketing, responsible marketing and internal marketing. The book comes with a companion DVD for rich learning experience. The DVD is also a useful tool for teachers to teach with digital resources in classroom and do a great job of illustrating skills and techniques that are otherwise difficult to explain." -- Provided by the author.

Text in English.

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