Hospitality and tourism marketing (Record no. 179317)

MARC details
000 -LEADER
fixed length control field 01686nam a22002897i 4500
003 - CONTROL NUMBER IDENTIFIER
control field JRU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170605122601.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141213t2014 xxu||||| |||| 00| 0 eng d
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
LC control number 179317
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789351151265
040 ## - CATALOGING SOURCE
Description conventions rda
Transcribing agency
Language of cataloging eng
Description conventions rda
Language of cataloging eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
Item number .H828
245 ## - TITLE STATEMENT
Title Hospitality and tourism marketing
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture UAE :
Name of producer, publisher, distributor, manufacturer 3G Elearning,
Date of production, publication, distribution, manufacture, or copyright notice 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 254 pages :
Other physical details illustrattions (black and white) ;
Dimensions 24 cm + 1 videodisc.
336 ## - CONTENT TYPE
Content type term text
337 ## - MEDIA TYPE
Media type term unmediated
338 ## - CARRIER TYPE
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliography : pages 247-254.
520 ## - SUMMARY, ETC.
Summary, etc. "This very readable text makes it suitable for use both educational and professional contexts. As well as offering numerous examples, the book provides comprehensive coverage of essential marketing principles, such as developing a marketing plan, understanding consumer behavior, doing marketing research and implementing the marketing mix. The text also includes sections on contemporary marketing issues such as integrated marketing communications, Internet marketing, responsible marketing and internal marketing. The book comes with a companion DVD for rich learning experience. The DVD is also a useful tool for teachers to teach with digital resources in classroom and do a great job of illustrating skills and techniques that are otherwise difficult to explain." -- Provided by the author.
521 ## - TARGET AUDIENCE NOTE
Target audience note
546 ## - LANGUAGE NOTE
Language note Text in English.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing, Hospitality Industry
9 (RLIN) 115006
Topical term or geographic name as entry element Marketing, Tourism Industry
9 (RLIN) 115007
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Multimedia
Classification part 658.82
Item part .H828
Call number prefix HRM
Call number suffix 2014
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Shelving control number Total Checkouts Total Renewals Total Holds Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
  Dewey Decimal Classification       Main Library Main Library Hotel Restaurant Management 11/10/2014 Purchased - CD Books 1790.00   2     658.82 .H828 2014 0113947 09/18/2018 09/18/2018 0.00 12/13/2014 Print Materials
  Dewey Decimal Classification       Main Library Main Library Multimedia 11/10/2014 Book Accompaniment 0.00         658.82 .H838 2014 CD04323 08/14/2015   0.00 01/22/2015 Multimedia