Advertising basics! : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese.
Publisher: Calif. : Response Books, 2004Description: xi, 200 pages ; 24 cmContent type:- text
- unmediated
- volume
- 0761998101
- 659.1 V696 2004
Contents:
How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Print Materials | Main Library General Circulation | 659.1/V696 2004 (Browse shelf(Opens below)) | Available | 0094257 |
Includes bibliographical references and index.
How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting Writing for radio, television, and film -- Advertising in the ICT age : the future.
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