What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick.
Publisher: New York : McGraw-Hill, [2005]Copyright date: copyright 2005Description: xxxv, 202 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 658.575 Ul47
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Graduate School Library Master in Business Administration | 658.575/Ul47 2005 (Browse shelf(Opens below)) | Available | 0100691 |
Includes bibliographical references pages 189 and index.
Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts.
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