Image from Google Jackets

What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick.

By: Publisher: New York : McGraw-Hill, [2005]Copyright date: copyright 2005Description: xxxv, 202 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 658.575 Ul47
Contents:
Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Graduate School Library Master in Business Administration 658.575/Ul47 2005 (Browse shelf(Opens below)) Available 0100691

Includes bibliographical references pages 189 and index.

Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts.

There are no comments on this title.

to post a comment.