Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota.
New York : McGraw-Hill Education, ©2023Edition: Sixteenth editionDescription: xlviii, 736 pages : color illustrations ; 29 cmContent type:- text
- unmediated
- volume
- 9781265111946
- 658.8 .K39 2023
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Graduate School Library Doctor in Business Administration | 658.8 .K39 2023 (Browse shelf(Opens below)) | Available | 0126757 |
Includes index.
"Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom college, and university experience. The elements of this approach have been the foundation for each edition of Marketing as they have evolved and adapted to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies, and they serve as the core of the 16th edition of the text and its supplements." -- Preface
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Text in English
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