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Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota.

By: Contributor(s): New York : McGraw-Hill Education, ©2023Edition: Sixteenth editionDescription: xlviii, 736 pages : color illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781265111946
Subject(s): DDC classification:
  • 658.8 .K39 2023
Summary: "Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom college, and university experience. The elements of this approach have been the foundation for each edition of Marketing as they have evolved and adapted to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies, and they serve as the core of the 16th edition of the text and its supplements." -- Preface
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Graduate School Library Doctor in Business Administration 658.8 .K39 2023 (Browse shelf(Opens below)) Available 0126757

Includes index.

"Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom college, and university experience. The elements of this approach have been the foundation for each edition of Marketing as they have evolved and adapted to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies, and they serve as the core of the 16th edition of the text and its supplements." -- Preface

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Text in English

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