Contemporary issues in marketing and consumer behaviour / Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis.
Publisher: London : Routledge, Taylor & Francis Group, 2018Copyright date: c2018Edition: Second EditionDescription: 185 pages ; 25 cmContent type:- text
- unmediated
- volume
- 9780415826907 (hardback : alk. paper)
- 9780415826914 (pbk. : alk. paper)
- 658.8 .P267 2018
- HF5415 .P2493 2017
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | Non-fiction | 658.8 .P267 2018 (Browse shelf(Opens below)) | Available | 0124035 |
Earlier edition: 2009.
Includes bibliographical references and index.
Introduction: how has marketing changed? -- Postmodern marketing and beyond -- Building brand cultures -- Gender, feminism and consumer behaviour -- Psychoanalysis in marketing theory and practice -- The ethics of marketing management -- Ethical consumers and the moralised brandscape -- Politicising consumption - consumerising politics -- Marketing spaces and places -- The globalised marketplace.
"This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.
This popular text successfully links marketing theory with practice, locating marketing ideas and applications within the wider global, social and economic contexts.
Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels." --Provided by publisher
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Text in English
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