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The lean startup : how today's entrepreneurs use continuous innovation to create radically successful businesses / Eric Ries [is an entrepreneur and author of the popular blog Startup Lessons Learned.]

By: New York : Crown Business, c2011Edition: 1st edDescription: x, 320 pages ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780307887894
  • 9780307887917
Subject(s): DDC classification:
  • 658.11 .R559 2011
LOC classification:
  • HD62.5 .R545 2011
Summary: "The Lean Startup approach fosters companies that are more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counterintuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and help us learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. It offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in an age when companies need to innovate more than ever." -- Provided by publisher.
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library Institute of Technology Based Learning 658.11 .R559 2011 (Browse shelf(Opens below)) Available 0125583
Print Materials Main Library General Circulation 658.11 .R559 2011 (Browse shelf(Opens below)) Available 0117774

Includes index.

"The Lean Startup approach fosters companies that are more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counterintuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and help us learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
It offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in an age when companies need to innovate more than ever." -- Provided by publisher.

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Text in English

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