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Lesikar's business communication : connecting in a digital world / Kathryn Rentz, University of Cincinnati, Paula Lentz, University of Wisconsin-Eau Claire.

By: Contributor(s): Publisher: New York : McGraw-Hill Irwin, 2014Edition: Thirteenth, McGraw-Hill International student editionDescription: xxxix, 679 pages : color illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781259060809
Subject(s): DDC classification:
  • 658.45 .R422
Summary: "This 13th edition of Lesikar's Business Communication: Connecting in a Digital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar's classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field." -- WorldCat.
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 658.45 .R422 2014 (Browse shelf(Opens below)) Available 0114481

Includes index.

"This 13th edition of Lesikar's Business Communication: Connecting in a Digital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar's classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field." -- WorldCat.

Text in English.

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