Image from Google Jackets

Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.

By: Contributor(s): Publisher: Boston : McGraw-Hill Irwin, 2013Edition: 12th edDescription: xxvii, 772 pages : 25 cm + 1 CD-ROM (4 3/4 in.)Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780071318174
Subject(s): DDC classification:
  • 658.834 .D331
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 658.834 .D331 2013 (Browse shelf(Opens below)) Available 0110131

Has index.

There are no comments on this title.

to post a comment.