Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.
Publisher: Boston : McGraw-Hill Irwin, 2013Edition: 12th edDescription: xxvii, 772 pages : 25 cm + 1 CD-ROM (4 3/4 in.)Content type:- text
- unmediated
- volume
- 9780071318174
- 658.834 .D331
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.834 .D331 2013 (Browse shelf(Opens below)) | Available | 0110131 |
Has index.
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