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Contemporary advertising / William F. Arens, Michael F. Weigold and Christian Arens by
Edition: 11th ed.
Publisher: Boston, MA : McGraw-Hill/Irwin, 2008
Availability: Items available for loan: Main Library (1)Call number: 659.1 .Ar681 2008.

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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. by
Edition: Fourteenth International edition.
Publisher: New York : McGraw-Hill/Irwin, [2013]
Availability: Items available for loan: Main Library (1)Call number: 659.1 .Ar681 2013.

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