Evaluating public relations : a guide to planning, research and measurement ; PR in practice / Tom Watson, Professor of Public Relations, Bournemouth University, and Paul Noble, independent PR and communications trainer, consultant and facilitator.

By:

Watson, Tom, born 1950

Contributor(s):

Noble, Paul, born 1955

Series: PR in Practice | Gregory, Anne, series editor ; Publisher: London, United Kingdom Kogan Page, [2014]Copyright date: copyright 2014Edition: 3rd editionDescription: 199 pages ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780749468897
9780749468903

Subject(s):

Public relations -- Evaluation -- Case studies

DDC classification:

659.2 .W342 2014

Summary: "This fully revised third edition is the complete guide to the process of measuring the success of public relations activities and evaluating the impact of public relations campaigns on organizations and clients. Illustrated by award-winning and in-depth case studies, the book provides readers with a detailed examination of the importance and techniques of research and the structures and models of evaluation available to them." from Back Cover.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Print Materials	Main Library General Circulation	659.2 .W342 2014 (Browse shelf(Opens below))	Available		0113383

Includes bibliographical references and index.

"This fully revised third edition is the complete guide to the process of measuring the success of public relations activities and evaluating the impact of public relations campaigns on organizations and clients. Illustrated by award-winning and in-depth case studies, the book provides readers with a detailed examination of the importance and techniques of research and the structures and models of evaluation available to them." from Back Cover.

Text in English.

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