Evaluating public relations : (Record no. 178652)

MARC details
000 -LEADER
fixed length control field 01714nam a22003497i 4500
003 - CONTROL NUMBER IDENTIFIER
control field JRU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161023093457.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140909t2014 xxu||||| |||| 00| 0 eng d
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
LC control number 178652
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749468897
International Standard Book Number 9780749468903
040 ## - CATALOGING SOURCE
Description conventions rda
Transcribing agency
Language of cataloging eng
Description conventions rda
Language of cataloging eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Item number .W342 2014
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Watson, Tom
Dates associated with a name born 1950
9 (RLIN) 113744
245 ## - TITLE STATEMENT
Title Evaluating public relations :
Remainder of title a guide to planning, research and measurement ; PR in practice /
Statement of responsibility, etc. Tom Watson, Professor of Public Relations, Bournemouth University, and Paul Noble, independent PR and communications trainer, consultant and facilitator.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London, United Kingdom
Name of producer, publisher, distributor, manufacturer Kogan Page,
Date of production, publication, distribution, manufacture, or copyright notice [2014]
Date of production, publication, distribution, manufacture, or copyright notice copyright 2014
250 ## - EDITION STATEMENT
Edition statement 3rd edition
300 ## - PHYSICAL DESCRIPTION
Extent 199 pages ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
337 ## - MEDIA TYPE
Media type term unmediated
338 ## - CARRIER TYPE
Carrier type term volume
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title PR in Practice
9 (RLIN) 8376
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. "This fully revised third edition is the complete guide to the process of measuring the success of public relations activities and evaluating the impact of public relations campaigns on organizations and clients. Illustrated by award-winning and in-depth case studies, the book provides readers with a detailed examination of the importance and techniques of research and the structures and models of evaluation available to them." from Back Cover.
546 ## - LANGUAGE NOTE
Language note Text in English.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations
General subdivision Evaluation
-- Case studies
9 (RLIN) 113745
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Noble, Paul
Dates associated with a name born 1955
9 (RLIN) 113746
800 ## - SERIES ADDED ENTRY--PERSONAL NAME
Personal name Gregory, Anne, series editor
9 (RLIN) 8377
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Print Materials
Classification part 659.2
Item part .W342
Call number prefix G
Call number suffix 2014
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Shelving control number Total Checkouts Total Renewals Total Holds Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
  Dewey Decimal Classification       Main Library Main Library General Circulation 09/01/2014 Purchased - Forefront 3097.00   5     659.2 .W342 2014 0113383 01/18/2020 01/17/2020 0.00 09/09/2014 Print Materials