MARC details
000 -LEADER |
fixed length control field |
01714nam a22003497i 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
JRU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20161023093457.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140909t2014 xxu||||| |||| 00| 0 eng d |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
LC control number |
178652 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780749468897 |
|
International Standard Book Number |
9780749468903 |
040 ## - CATALOGING SOURCE |
Description conventions |
rda |
Transcribing agency |
|
Language of cataloging |
eng |
|
Description conventions |
rda |
Language of cataloging |
eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.2 |
Item number |
.W342 2014 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Watson, Tom |
Dates associated with a name |
born 1950 |
9 (RLIN) |
113744 |
245 ## - TITLE STATEMENT |
Title |
Evaluating public relations : |
Remainder of title |
a guide to planning, research and measurement ; PR in practice / |
Statement of responsibility, etc. |
Tom Watson, Professor of Public Relations, Bournemouth University, and Paul Noble, independent PR and communications trainer, consultant and facilitator. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
London, United Kingdom |
Name of producer, publisher, distributor, manufacturer |
Kogan Page, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2014] |
|
Date of production, publication, distribution, manufacture, or copyright notice |
copyright 2014 |
250 ## - EDITION STATEMENT |
Edition statement |
3rd edition |
300 ## - PHYSICAL DESCRIPTION |
Extent |
199 pages ; |
Dimensions |
24 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
PR in Practice |
9 (RLIN) |
8376 |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
"This fully revised third edition is the complete guide to the process of measuring the success of public relations activities and evaluating the impact of public relations campaigns on organizations and clients. Illustrated by award-winning and in-depth case studies, the book provides readers with a detailed examination of the importance and techniques of research and the structures and models of evaluation available to them." from Back Cover. |
546 ## - LANGUAGE NOTE |
Language note |
Text in English. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Public relations |
General subdivision |
Evaluation |
-- |
Case studies |
9 (RLIN) |
113745 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Noble, Paul |
Dates associated with a name |
born 1955 |
9 (RLIN) |
113746 |
800 ## - SERIES ADDED ENTRY--PERSONAL NAME |
Personal name |
Gregory, Anne, series editor |
9 (RLIN) |
8377 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Print Materials |
Classification part |
659.2 |
Item part |
.W342 |
Call number prefix |
G |
Call number suffix |
2014 |