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The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark and CArol S. Pearson.

By: Contributor(s): Publisher: MA : McGraw-Hill 2001Description: 384 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0-07-136415-3
Subject(s): DDC classification:
  • 658.8  M345
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Graduate School Library Master in Business Administration 658.8 /M345 2001 (Browse shelf(Opens below)) Available 0082331

Has index.

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