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Relationship selling / Mark W. Johnston and Greg W. Marshall. by
Edition: 2nd ed.
Publisher: Boston, MA : McGraw-Hill, [2008]Copyright date: copyright 2008
Availability: Items available for loan: Main Library (1)Call number: 658.85/J73 2008.

Managing customers as investments: The strategic value of customers in the long run / Sunil GTupta and Donald R. Lehmann. by Publisher: NJ : Wharton school pub, [2005]Copyright date: copyright 2005
Availability: Items available for loan: Main Library (2)Call number: 658.812/G977 2005, ...

151 quick ideas to get new customers / by Jerry R. Wilson. by Publisher: Franklin Lakes, NJ : Career Press, 2005
Availability: Items available for loan: Graduate School Library (1)Call number: 658.812/W749 2005.

The new marketing conversation : creating and strengthening relationships between buyers and sellers / Donna Baier Stein, Alexandra MacAaron. by Publisher: Mason, Ohio : Thomson, [2005]Copyright date: copyright 2005
Availability: Items available for loan: Main Library (1)Call number: 658.812/St819 2005.

Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers. by Publisher: N.Y.: John Wiley, 2004
Availability: Items available for loan: Main Library (1)Call number: 658.8 /P424 2004.

Creating customer evangelists : how loyal customers become a volunteer sales force / Ben McConnell and Jackie Huba. by Publisher: Chicago : Dearborn, [2003]Copyright date: copyright 2003
Availability: Items available for loan: Main Library (1)Call number: 658.812 /M129 2003.

Managing the customer experience: turning customers into advocates / Shaun Smith and Joe Wheeler. by Publisher: London: Prentice Hall, [2002]Copyright date: copyright 2002
Availability: Not available: Graduate School Library: In transit (1).

Permission marketing : turning strangers into friends, and friends into customers / Seth Godin, Vice Priesident, Direct Marketing, Yahoo! by Publisher: New York : Simon and Schuster, 1999
Availability: Items available for loan: Main Library (1)Call number: 658.8 .G585 1999.

Romancing the customer; maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott. by Publisher: N.Y.: John Wiley
Availability: Items available for loan: Graduate School Library (1)Call number: 658.827/T288 2001.

Relationship marketing: text and cases / S. Shajahan. by Publisher: MA : McGraw-Hill, c2004.
Availability: Not available: Graduate School Library: In transit (1).

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