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		Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan. by Elliott, Richard H [author.] Percy, Larry [author.] Pervan, Simon [author.] Edition: 4th edition. Publisher: Oxford, United Kingdom ; Oxford University Press, [2018] Availability: Items available for loan: Main Library (1)Call number: 658.827 .El46 2018. Place hold Add to cart (remove)
		Defending your brand : how smart companies use defensived strategy to deal with competitive attacks / Tim Calkins, Kellog School of Management. by Calkins, Tim [author.] Publisher: New York : Palgrave Macmillan, 2012 Availability: Items available for loan: Main Library (1)Call number: 658.4038 .C155 2012. Place hold Add to cart (remove)
		Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt and Mike Dover. by Moffitt, Sean Dover, Mike Publisher: New York : McGraw-Hill, 2011 Availability: Items available for loan: Main Library (1)Call number: 658.827 .M695 2011. Place hold Add to cart (remove)
		How cool brands stay hot : branding to generation Y / oeri Van den Bergh, Mattias Behrer. by Bergh, Joeri van den, 1971- Behrer, Mattias Publisher: London ; Philadelphia : Kogan Page, 2011 Availability: Items available for loan: Main Library (1)Call number: 658.872 .B495 2011. Place hold Add to cart (remove)
		From brand vision to brand evaluation:bthe strategic process of growing and strenghtening brands / Leslie de Chernatony. by Chernatony, Leslie de Edition: 2nd ed. MA : Butterworth-Heinemann, c2006MA : Butterworth-Heinemann, c2006 Availability: Not available: Graduate School Library: In transit (1). Place hold Add to cart (remove)
		No cover image available What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick. by Ulwick, Anthony W.,d1957- Publisher: New York : McGraw-Hill, [2005]Copyright date: copyright 2005 Availability: Items available for loan: Graduate School Library (1)Call number: 658.575/Ul47 2005. Place hold Add to cart (remove)
		Beyond the brand : why engaging the right customers is essential to winning in business / John Winson. by Winson, John Publisher: Chicago : Dearborn trade publishing, [2004]Copyright date: copyright 2004 Availability: Items available for loan: Graduate School Library (1)Call number: 658.8/W782 2004. Place hold Add to cart (remove)
		The Product manager's field guide : practical tools, exercises, and resources for improved product management / Linda Gorchels. by Gorchels, Linda Publisher: NY : McGtraw Hill, [2003]Copyright date: copyright 2003 Availability: Items available for reference: Main Library: Not for loan (1)Call number: 658.5 /G661 2003. Add to cart (remove)
		New product development : from initial idea to product management / Marc A. Annacchino, P.E. by Annacchino, Marc A [author.] Edition: Reprinted 2010 [edition] Publisher: Massachusetts : Butterworth-Heinemann, an imprint of Elsevier, [2003]Copyright date: copyright 2003 Availability: Items available for loan: Main Library (2)Call number: 658.575 .An613 2003, ... Place hold Add to cart (remove)