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Fundamentals of selling : customers for life through service / Charles M. Futrell, Texas A and M University.

By: Publisher: New York : McGraw Hill Irwin, 2014Edition: Thirteenth edition, International editionDescription: xxxvi, 630 pages : color illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781259060557
Subject(s): DDC classification:
  • 658.8 .F996
Summary: "Fundamentals of Selling was conceived as a method of providing ample materials that allow readers to construct their own sales presentations after studying the text. This allows the instructor the flexibility of focusing on the "how-to-sell" approach within the classroom. Covering the basic foundations for understanding the concepts and practices of selling in a practical, straightforward and readable manner, it provides students with a guide to use in preparing sales presentations and role-playing exercises." - Provided by the publisher.
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 658.85 .F996 2014 (Browse shelf(Opens below)) Available 0114029

Includes index.

"Fundamentals of Selling was conceived as a method of providing ample materials that allow readers to construct their own sales presentations after studying the text. This allows the instructor the flexibility of focusing on the "how-to-sell" approach within the classroom. Covering the basic foundations for understanding the concepts and practices of selling in a practical, straightforward and readable manner, it provides students with a guide to use in preparing sales presentations and role-playing exercises." - Provided by the publisher.

Text in English.

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