Fundamentals of selling : customers for life through service / Charles M. Futrell, Texas A and M University.
Publisher: New York : McGraw Hill Irwin, 2014Edition: Thirteenth edition, International editionDescription: xxxvi, 630 pages : color illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 9781259060557
- 658.8 .F996
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.85 .F996 2014 (Browse shelf(Opens below)) | Available | 0114029 |
Includes index.
"Fundamentals of Selling was conceived as a method of providing ample materials that allow readers to construct their own sales presentations after studying the text. This allows the instructor the flexibility of focusing on the "how-to-sell" approach within the classroom. Covering the basic foundations for understanding the concepts and practices of selling in a practical, straightforward and readable manner, it provides students with a guide to use in preparing sales presentations and role-playing exercises." - Provided by the publisher.
Text in English.
There are no comments on this title.