Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., James D. Watkins Professor of Marketing, Emeeritus, University of Minnesota, John w. Mullins, Associate Professor of Management Practice in Marketing and Entrepreneurship, London Business School
Publisher: New York : McGraw-Hill Irwin, [2014]Copyright date: copyright 2014Edition: Eighth edition, International editionDescription: xvi, 368 pages ; 25 cmContent type:- text
- unmediated
- volume
- 9781259010903
- 658.8 .W182
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.8 .W182 2014 (Browse shelf(Opens below)) | Available | 0113453 |
Includes index.
"This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship." -- Provided by the author.
Text in English.
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