Marketing strategy : a decision-focused approach /
Walker, Orville C., Jr.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., James D. Watkins Professor of Marketing, Emeeritus, University of Minnesota, John w. Mullins, Associate Professor of Management Practice in Marketing and Entrepreneurship, London Business School - Eighth edition, International edition. - xvi, 368 pages ; 25 cm
Includes index.
"This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship." -- Provided by the author.
Text in English.
9781259010903
Marketing strategy
Marketing--Management
658.8 / .W182
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., James D. Watkins Professor of Marketing, Emeeritus, University of Minnesota, John w. Mullins, Associate Professor of Management Practice in Marketing and Entrepreneurship, London Business School - Eighth edition, International edition. - xvi, 368 pages ; 25 cm
Includes index.
"This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship." -- Provided by the author.
Text in English.
9781259010903
Marketing strategy
Marketing--Management
658.8 / .W182