Evaluating public relations : a guide to planning, research and measurement ; PR in practice / Tom Watson, Professor of Public Relations, Bournemouth University, and Paul Noble, independent PR and communications trainer, consultant and facilitator.
Series: PR in Practice | Gregory, Anne, series editor ; Publisher: London, United Kingdom Kogan Page, [2014]Copyright date: copyright 2014Edition: 3rd editionDescription: 199 pages ; 24 cmContent type:- text
- unmediated
- volume
- 9780749468897
- 9780749468903
- 659.2 .W342 2014
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 659.2 .W342 2014 (Browse shelf(Opens below)) | Available | 0113383 |
Includes bibliographical references and index.
"This fully revised third edition is the complete guide to the process of measuring the success of public relations activities and evaluating the impact of public relations campaigns on organizations and clients. Illustrated by award-winning and in-depth case studies, the book provides readers with a detailed examination of the importance and techniques of research and the structures and models of evaluation available to them." from Back Cover.
Text in English.
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