Tourism product development / authored and edited by 3G E-Learning LLC

Contributor(s):

3G E-Learning LLC [editor.]

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781984680112

Subject(s):

Tourism industry

DDC classification:

338.4791 .T727 2023

Summary: "Tourism organizations (whether in the public sector or the private sector) which ignore the need for a continuing stream successful new products risk being overtaken by more marketing -oriented competitors. The process of new product development (NPD) is logically no different in tourism than in other industries. However, the circumstances of tourism and the nature the product itself affect how NPD in tourism has to take place. Although there are limits to the ways in which classic marketing research techniques, developed for NPD in the fast moving consumer goods industries, can be employed in tourism. There are many stages of product development, but they all begin with identifying a need in the marketplace. Developing products that are tailored to visitors' needs will improve the profitability of the tourism business. Today, it is very important to have an online presence. Nearly all your potential visitors will do their travel research online through their computers, smartphones, or tablets. Visitors will check out potential tourism destinations, products, and services before arriving at a destination. In this book, you will learn all about product development and how it can support the growth of the tourism business." --Provided by publisher

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Print Materials	Main Library Hotel Restaurant Management	338.4791 T727 2023 (Browse shelf(Opens below))	Available		0128095

Includes bibliographical references (page 348) and index.

"Tourism organizations (whether in the public sector or the private sector) which ignore the need for a continuing stream successful new products risk being overtaken by more marketing -oriented competitors. The process of new product development (NPD) is logically no different in tourism than in other industries. However, the circumstances of tourism and the nature the product itself affect how NPD in tourism has to take place. Although there are limits to the ways in which classic marketing research techniques, developed for NPD in the fast moving consumer goods industries, can be employed in tourism. There are many stages of product development, but they all begin with identifying a need in the marketplace. Developing products that are tailored to visitors' needs will improve the profitability of the tourism business. Today, it is very important to have an online presence. Nearly all your potential visitors will do their travel research online through their computers, smartphones, or tablets. Visitors will check out potential tourism destinations, products, and services before arriving at a destination. In this book, you
will learn all about product development and how it can support the growth of the tourism business." --Provided by publisher

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