MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02150nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
PILC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240301105503.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240301t2023 |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781984680112 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
eng |
| Transcribing agency |
JRU Library |
| Description conventions |
rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.4791 |
| Item number |
.T727 2023 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Tourism product development / |
| Statement of responsibility, etc. |
authored and edited by 3G E-Learning LLC |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
3G E-learning LLC, |
| Date of production, publication, distribution, manufacture, or copyright notice |
©2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 352 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
26 cm ; |
| Accompanying material |
1 CD ROM : 4 3/4 in |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (page 348) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Tourism organizations (whether in the public sector or the private sector) which ignore the need for a continuing stream successful new products risk being overtaken by more marketing -oriented competitors. The process of new product development (NPD) is logically no different in tourism than in other industries. However, the circumstances of tourism and the nature the product itself affect how NPD in tourism has to take place. Although there are limits to the ways in which classic marketing research techniques, developed for NPD in the fast moving consumer goods industries, can be employed in tourism. There are many stages of product development, but they all begin with identifying a need in the marketplace. Developing products that are tailored to visitors' needs will improve the profitability of the tourism business. Today, it is very important to have an online presence. Nearly all your potential visitors will do their travel research online through their computers, smartphones, or tablets. Visitors will check out potential tourism destinations, products, and services before arriving at a destination. In this book, you<br/>will learn all about product development and how it can support the growth of the tourism business." --Provided by publisher |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Price |
0.00 |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Tourism industry. |
| 9 (RLIN) |
118106 |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
3G E-Learning LLC |
| Relator term |
editor. |
| 9 (RLIN) |
134296 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Print Materials |