Advertising creative : strategy, copy, design / Tom Altstiel, TBA Marketing Group LLC and Marquette University, Jean Grow, Marquette University, Marcel Jennings, Virginia Commonwealth University
Copyright date: California : SAGE Publications Inc., c2020Edition: Fifth Edition; International Student EditionDescription: xxvi, 455 pages : color illustrations ; 29 cmContent type:- text
- still image
- unmediated
- volume
- 9781544370361
- 659.1 .Al469 2020
- HF5823 .A758 2020
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 659.1 .Al469 2020 (Browse shelf(Opens below)) | Available | 0124032 |
Includes bibliographical references and index.
Creativity: concept is still king -- Strategy and branding: putting a face on a product -- Ethical and legal issues: doing the right thing for the right reasons -- Diverse audiences:making genuine connections -- International advertising: it's a global marketplace -- Concepts and design: what's the big idea? -- Campaigns: synergy and integration -- Headlines and copy basics: get their attention and hold it -- Print: writing for reading -- Radio and television advertising: interruptions that sell -- Writing for websites: copy and content -- Socially mobile: ideas for the small screen -- Support media: everyone out of the box -- Direct marketing: hitting the bull's-eye -- Business-to-business: selling along the supply chain -- Survival guide: landing your first job and thriving
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Text in English
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