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Advertising creative : strategy, copy, design / Tom Altstiel, TBA Marketing Group LLC and Marquette University, Jean Grow, Marquette University, Marcel Jennings, Virginia Commonwealth University

By: Contributor(s): Copyright date: California : SAGE Publications Inc., c2020Edition: Fifth Edition; International Student EditionDescription: xxvi, 455 pages : color illustrations ; 29 cmContent type:
  • text
  • still image
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781544370361
Subject(s): DDC classification:
  • 659.1 .Al469 2020
LOC classification:
  • HF5823 .A758 2020
Summary: Creativity: concept is still king -- Strategy and branding: putting a face on a product -- Ethical and legal issues: doing the right thing for the right reasons -- Diverse audiences:making genuine connections -- International advertising: it's a global marketplace -- Concepts and design: what's the big idea? -- Campaigns: synergy and integration -- Headlines and copy basics: get their attention and hold it -- Print: writing for reading -- Radio and television advertising: interruptions that sell -- Writing for websites: copy and content -- Socially mobile: ideas for the small screen -- Support media: everyone out of the box -- Direct marketing: hitting the bull's-eye -- Business-to-business: selling along the supply chain -- Survival guide: landing your first job and thriving
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 659.1 .Al469 2020 (Browse shelf(Opens below)) Available 0124032

Includes bibliographical references and index.

Creativity: concept is still king -- Strategy and branding: putting a face on a product -- Ethical and legal issues: doing the right thing for the right reasons -- Diverse audiences:making genuine connections -- International advertising: it's a global marketplace -- Concepts and design: what's the big idea? -- Campaigns: synergy and integration -- Headlines and copy basics: get their attention and hold it -- Print: writing for reading -- Radio and television advertising: interruptions that sell -- Writing for websites: copy and content -- Socially mobile: ideas for the small screen -- Support media: everyone out of the box -- Direct marketing: hitting the bull's-eye -- Business-to-business: selling along the supply chain -- Survival guide: landing your first job and thriving

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