Advertising creative : (Record no. 193513)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 02021nam a22003377a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | PILC |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20200625163635.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200622b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781544370361 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Transcribing agency | JRU Library |
Modifying agency | JRU Library |
Description conventions | rda |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5823 |
Item number | .A758 2020 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | .Al469 2020 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Altstiel, Tom. |
9 (RLIN) | 139643 |
245 ## - TITLE STATEMENT | |
Title | Advertising creative : |
Remainder of title | strategy, copy, design / |
Statement of responsibility, etc. | Tom Altstiel, TBA Marketing Group LLC and Marquette University, Jean Grow, Marquette University, Marcel Jennings, Virginia Commonwealth University |
264 04 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | California : |
Name of producer, publisher, distributor, manufacturer | SAGE Publications Inc., |
Date of production, publication, distribution, manufacture, or copyright notice | c2020. |
250 ## - EDITION STATEMENT | |
Edition statement | Fifth Edition |
Edition statement | International Student Edition |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxvi, 455 pages : |
Other physical details | color illustrations ; |
Dimensions | 29 cm |
336 ## - CONTENT TYPE | |
Content type term | text |
Source | rdacontent |
Content type code | txt |
Content type term | still image |
Source | rdacontent |
Content type code | sti |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
Source | rdamedia |
Media type code | n |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
Source | rdacarrier |
Carrier type code | nc |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Creativity: concept is still king -- Strategy and branding: putting a face on a product -- Ethical and legal issues: doing the right thing for the right reasons -- Diverse audiences:making genuine connections -- International advertising: it's a global marketplace -- Concepts and design: what's the big idea? -- Campaigns: synergy and integration -- Headlines and copy basics: get their attention and hold it -- Print: writing for reading -- Radio and television advertising: interruptions that sell -- Writing for websites: copy and content -- Socially mobile: ideas for the small screen -- Support media: everyone out of the box -- Direct marketing: hitting the bull's-eye -- Business-to-business: selling along the supply chain -- Survival guide: landing your first job and thriving |
521 ## - TARGET AUDIENCE NOTE | |
Target audience note | Adult |
Price | 0.00 |
546 ## - LANGUAGE NOTE | |
Language note | Text in English |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
9 (RLIN) | 135765 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Grow, Jean, |
Relator term | author. |
9 (RLIN) | 139645 |
Personal name | Jennings, Marcel, |
Relator term | author. |
9 (RLIN) | 139646 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Print Materials |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Main Library | Main Library | General Circulation | 02/04/2020 | Purchased-Fastbooks | 9493.00 | 1 | 659.1 .Al469 2020 | 0124032 | 05/09/2024 | 04/19/2024 | 06/22/2020 | Print Materials |