Advertising creative : (Record no. 193513)

MARC details
000 -LEADER
fixed length control field 02021nam a22003377a 4500
003 - CONTROL NUMBER IDENTIFIER
control field PILC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200625163635.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200622b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781544370361
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency JRU Library
Modifying agency JRU Library
Description conventions rda
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .A758 2020
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number .Al469 2020
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Altstiel, Tom.
9 (RLIN) 139643
245 ## - TITLE STATEMENT
Title Advertising creative :
Remainder of title strategy, copy, design /
Statement of responsibility, etc. Tom Altstiel, TBA Marketing Group LLC and Marquette University, Jean Grow, Marquette University, Marcel Jennings, Virginia Commonwealth University
264 04 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture California :
Name of producer, publisher, distributor, manufacturer SAGE Publications Inc.,
Date of production, publication, distribution, manufacture, or copyright notice c2020.
250 ## - EDITION STATEMENT
Edition statement Fifth Edition
Edition statement International Student Edition
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 455 pages :
Other physical details color illustrations ;
Dimensions 29 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
Content type code txt
Content type term still image
Source rdacontent
Content type code sti
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
Media type code n
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
Carrier type code nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. Creativity: concept is still king -- Strategy and branding: putting a face on a product -- Ethical and legal issues: doing the right thing for the right reasons -- Diverse audiences:making genuine connections -- International advertising: it's a global marketplace -- Concepts and design: what's the big idea? -- Campaigns: synergy and integration -- Headlines and copy basics: get their attention and hold it -- Print: writing for reading -- Radio and television advertising: interruptions that sell -- Writing for websites: copy and content -- Socially mobile: ideas for the small screen -- Support media: everyone out of the box -- Direct marketing: hitting the bull's-eye -- Business-to-business: selling along the supply chain -- Survival guide: landing your first job and thriving
521 ## - TARGET AUDIENCE NOTE
Target audience note Adult
Price 0.00
546 ## - LANGUAGE NOTE
Language note Text in English
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 135765
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Grow, Jean,
Relator term author.
9 (RLIN) 139645
Personal name Jennings, Marcel,
Relator term author.
9 (RLIN) 139646
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Print Materials
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
  Dewey Decimal Classification     Main Library Main Library General Circulation 02/04/2020 Purchased-Fastbooks 9493.00 1 659.1 .Al469 2020 0124032 05/09/2024 04/19/2024 06/22/2020 Print Materials