Experiential consumption and marketing in tourism within a cross-cultural context / editors: Antonia Correia, Alan Fyall, Metin Kozak.

Contributor(s):

Series: Advances in Tourism MarketingCopyright date: Oxford : Goodfellow Publishers Limited, c2019Description: xvi, 264 pages ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781911396987

Subject(s):

Tourism -- Marketing

DDC classification:

338.4791 .Ex96 2019

Summary: "Culture is the entangling web of symbols, sounds, rituals, rites and practices by which we develop and by which we can grow. Underpinned by globalization, tourism is both enabling and threatening culture and its practices, as business commodities authentic differences. Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context demonstrates that experiential marketing is a complex and multidimensional force to which tourists, locals, destinations, professionals and government are called to contribute. The contribution of all of them is not enough as emotions, senses and motivations of tourists moderate the form they experience and share the destination; this complexity and subjectivity bringing to light the fact that experiential marketing truly is an art of living together." --Provided by publisher

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Print Materials	Main Library Hotel Restaurant Management	Non-fiction	338.4791 .Ex96 2019 (Browse shelf(Opens below))	Available		0124062

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	338.47 .B575 2018 International tourism potentials measurement and prospects /	338.4791 .D576 2019 Tourism, transport and travel management /	338.4791 .Ex96 2019 Experiential consumption and marketing in tourism within a cross-cultural context /	338.4791 .R161 2018 Ecological, social and cultural aspects of ecotourism /	338.4791 .R161 2018 Eco-tourism and environmental management /	338.4791 .V256 2018 The economics of tourism destinations :	Next

Includes bibliographical references and index.

"Culture is the entangling web of symbols, sounds, rituals, rites and practices by which we develop and by which we can grow. Underpinned by globalization, tourism is both enabling and threatening culture and its practices, as business commodities authentic differences. Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context demonstrates that experiential marketing is a complex and multidimensional force to which tourists, locals, destinations, professionals and government are called to contribute. The contribution of all of them is not enough as emotions, senses and motivations of tourists moderate the form they experience and share the destination; this complexity and subjectivity bringing to light the fact that experiential marketing truly is an art of living together." --Provided by publisher

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