Experiential consumption and marketing in tourism within a cross-cultural context /
Experiential consumption and marketing in tourism within a cross-cultural context /
editors: Antonia Correia, Alan Fyall, Metin Kozak.
- xvi, 264 pages ; 25 cm
- Advances in Tourism Marketing .
Includes bibliographical references and index.
"Culture is the entangling web of symbols, sounds, rituals, rites and practices by which we develop and by which we can grow. Underpinned by globalization, tourism is both enabling and threatening culture and its practices, as business commodities authentic differences. Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context demonstrates that experiential marketing is a complex and multidimensional force to which tourists, locals, destinations, professionals and government are called to contribute. The contribution of all of them is not enough as emotions, senses and motivations of tourists moderate the form they experience and share the destination; this complexity and subjectivity bringing to light the fact that experiential marketing truly is an art of living together." --Provided by publisher
Adult
Text in English
9781911396987
Tourism--Marketing.
338.4791 / .Ex96 2019
Includes bibliographical references and index.
"Culture is the entangling web of symbols, sounds, rituals, rites and practices by which we develop and by which we can grow. Underpinned by globalization, tourism is both enabling and threatening culture and its practices, as business commodities authentic differences. Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context demonstrates that experiential marketing is a complex and multidimensional force to which tourists, locals, destinations, professionals and government are called to contribute. The contribution of all of them is not enough as emotions, senses and motivations of tourists moderate the form they experience and share the destination; this complexity and subjectivity bringing to light the fact that experiential marketing truly is an art of living together." --Provided by publisher
Adult
Text in English
9781911396987
Tourism--Marketing.
338.4791 / .Ex96 2019