Strategic management / Frank T. Rothaermel, Georgia Institute of Technology.
Publisher: New York : McGraw Hill Education, [2019]Copyright date: c2019Edition: Fourth edition; International student editionDescription: xxviii, 555 pages : color illustrations ; 27 cmContent type:- text
- unmediated
- volume
- 9781260092370
- 658.4012 .R845 2019
- HD30.28 .R6646 2019
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.4012 .R845 2019 (Browse shelf(Opens below)) | Available | 0121893 |
Includes bibliographical references and index
"Strategic Management, 4e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 4e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students’ skills to become successful future leaders capable of making well-reasoned strategic decisions." - Amazon website
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