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Principles of marketing for senior high school / Cynthia A. Zarate.

By: Publisher: Quezon City : C & E Publishing, Inc., c2017Copyright date: copyright 2017Description: 203 pages ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789719807735
Subject(s): DDC classification:
  • 658.8 .Z36 2017
Summary: "Principles of Marketing aims to introduce students to basic marketing concepts, the elements of the marketing mix, and the steps in making a marketing plan. The book features learning components and aids that ensure students' knowledge and comprehension of concepts and provide means for further learning and analysis. The discussion and activities are geared to prepare the students for effective marketing planning and decision making." --Provided by publisher
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Reserved Books Main Library Senior High School - Filipiniana 658.8 .Z36 2017 c.4 (Browse shelf(Opens below)) Available 0125120
Reserved Books Main Library Senior High School - Filipiniana 658.8 .Z36 2017 c.5 (Browse shelf(Opens below)) Available 0125121
Print Materials Main Library Senior High School - Filipiniana Non-fiction 658.8 .Z36 2017 c.2 (Browse shelf(Opens below)) Available 0122623
Reserved Books Main Library Senior High School - Filipiniana 658.8 .Z36 2017 (Browse shelf(Opens below)) Available 0120861
Reserved Books Main Library Senior High School - Filipiniana Non-fiction 658.8 .Z36 2017 (Browse shelf(Opens below)) c.3 Available 0124288

At head of title: "IncK to12 Curriculum compliant" --Cover

Includes bibliographical references and index

"Principles of Marketing aims to introduce students to basic marketing concepts, the elements of the marketing mix, and the steps in making a marketing plan. The book features learning components and aids that ensure students' knowledge and comprehension of concepts and provide means for further learning and analysis. The discussion and activities are geared to prepare the students for effective marketing planning and decision making." --Provided by publisher

Adult

Text in English

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