Principles of marketing for senior high school /
Zarate, Cynthia A.,
Principles of marketing for senior high school / Cynthia A. Zarate. - 203 pages ; 26 cm
At head of title: "IncK to12 Curriculum compliant" --Cover
Includes bibliographical references and index
"Principles of Marketing aims to introduce students to basic marketing concepts, the elements of the marketing mix, and the steps in making a marketing plan. The book features learning components and aids that ensure students' knowledge and comprehension of concepts and provide means for further learning and analysis. The discussion and activities are geared to prepare the students for effective marketing planning and decision making." --Provided by publisher
Adult
Text in English
9789719807735
Marketing.
658.8 / .Z36 2017
Principles of marketing for senior high school / Cynthia A. Zarate. - 203 pages ; 26 cm
At head of title: "IncK to12 Curriculum compliant" --Cover
Includes bibliographical references and index
"Principles of Marketing aims to introduce students to basic marketing concepts, the elements of the marketing mix, and the steps in making a marketing plan. The book features learning components and aids that ensure students' knowledge and comprehension of concepts and provide means for further learning and analysis. The discussion and activities are geared to prepare the students for effective marketing planning and decision making." --Provided by publisher
Adult
Text in English
9789719807735
Marketing.
658.8 / .Z36 2017