Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota.
Publisher: New York : McGraw-Hill Education, 2015Edition: Twelfth editionDescription: xliv, 740 pages : color illustrations ; 29 cmContent type:- text
- unmediated
- volume
- 9780077861032
- 0077861035
- 658.8 .K39
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.8 .K39 2015 (Browse shelf(Opens below)) | Available | 0115623 |
Browsing Main Library shelves, Shelving location: General Circulation Close shelf browser (Hides shelf browser)
658.8 .H189 [2014] Inbound marketing : attract, engage, and delight customers online / | 658.8 .H473 2014 Operations management : sustainability and supply chain management / | 658.8 .Ia11 2014 Marketing management / | 658.8 .K39 2015 Marketing / | 658.8 .K87 2009 Principles of marketing : a global prespective / | 658.8 .K87 2010 Marketing 3.0 : | 658.8 .M959 2013 Marketing management : a strategic decision-making approach / |
Includes index.
"Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom college, and university experience. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies." -- Preface
Text in English
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