Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota.
Publisher: New York : McGraw-Hill Education, 2015Edition: Twelfth editionDescription: xliv, 740 pages : color illustrations ; 29 cmContent type:- text
- unmediated
- volume
- 9780077861032
- 0077861035
- 658.8 .K39
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Print Materials | Main Library General Circulation | 658.8 .K39 2015 (Browse shelf(Opens below)) | Available | 0115623 |
Includes index.
"Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom college, and university experience. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies." -- Preface
Text in English
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