Image from Google Jackets

Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota.

By: Contributor(s): Publisher: New York : McGraw-Hill Education, 2015Edition: Twelfth editionDescription: xliv, 740 pages : color illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780077861032
  • 0077861035
Subject(s): DDC classification:
  • 658.8 .K39
Summary: "Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom college, and university experience. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies." -- Preface
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library General Circulation 658.8 .K39 2015 (Browse shelf(Opens below)) Available 0115623

Includes index.

"Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom college, and university experience. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies." -- Preface

Text in English

There are no comments on this title.

to post a comment.