Marketing in Asia / Roger A. Kerin, Southern Methodist Unviersity, Geok Theng Lau, National University of Singapore, Steven W. Hartley, William Rudelius, University of Minnesota.
Publisher: New York : McGraw-Hill Education, 2014Edition: Second edition, Asia Global editionDescription: lvi, 822 pages : color illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 9789814626040
- 658.8 .K39
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Print Materials | Graduate School Library Master in Business Administration | 658.8 .K39 2013 (Browse shelf(Opens below)) | In transit from Main Library to Graduate School Library since 11/23/2019 | 0115271 |
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| 658.7 .W814 2016 Principles of supply chain management : a balanced approach / | 658.72 .J68 2015 Purchasing and supply management / | 658.8 .G841 2013 Marketing | 658.8 .K39 2013 Marketing in Asia / | 658.827 .B828 2011 Breakthrough nonprofit branding : | 658.827 .J65 2015 Contemporary brand management / | 658.827.L597 2003 Brand driven: |
Includes indexes.
"Marketing in Asia, Second edition is an Asian adaptation of Marketing, Eleventh edition by Roger A. Kerin, Steven W. Hartley, and William Rudeliu, published by arrangement with McGraw-Hill Education." -- Verso of title page.
"Marketing in Asia utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and unviersity experiences. The elements of this approach formed the foundation of the first edition of Marketing in Asia and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies.
Preface
Text in English.
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