Marketing in Asia / Roger A. Kerin, Southern Methodist Unviersity, Geok Theng Lau, National University of Singapore, Steven W. Hartley, William Rudelius, University of Minnesota.

By:

Kerin, Roger A [author.]

Contributor(s):

Publisher: New York : McGraw-Hill Education, 2014Edition: Second edition, Asia Global editionDescription: lvi, 822 pages : color illustrations ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789814626040

Subject(s):

Marketing -- Asia

DDC classification:

658.8 .K39

Summary: "Marketing in Asia utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and unviersity experiences. The elements of this approach formed the foundation of the first edition of Marketing in Asia and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Print Materials	Graduate School Library Master in Business Administration	658.8 .K39 2013 (Browse shelf(Opens below))	In transit from Main Library to Graduate School Library since 11/23/2019		0115271

Includes indexes.

"Marketing in Asia, Second edition is an Asian adaptation of Marketing, Eleventh edition by Roger A. Kerin, Steven W. Hartley, and William Rudeliu, published by arrangement with McGraw-Hill Education." -- Verso of title page.

"Marketing in Asia utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and unviersity experiences. The elements of this approach formed the foundation of the first edition of Marketing in Asia and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies.