Corporate communication / Paul A. Argenti, The Tuck School of Business at Dartmouth.
Publisher: New York : McGraw-Hill Irwin, 2013Edition: Sixth editionDescription: xx, 307 pages ; 24 cmContent type:- text
- unmediated
- volume
- 9780071326155
- 658.45 .Ar69
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Print Materials | Graduate School Library Master in Business Administration | 658.45 .Ar691 2013 (Browse shelf(Opens below)) | Available | 0114351 |
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| 658.421 .H673 2013 Entrepreneurship / | 658.421 .M342 2015 Entrepreneurship and small business management / | 658.421 .St912 2014 Planet entrepreneur : | 658.45 .Ar691 2013 Corporate communication / | 658.45 .C814 2014 Corporate communication : a guide to theory and practice / | 658.45 .P742 2015 Corporate communication : a marketing viewpoint / | 658.562 .D313 [2015] Juran's quality management and analysis / |
"McGraw-Hill International Student Edition." -- Cover page.
Includes bibliographical references (pages 291-293) and index.
"Corporate Communication" shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems." -- WorldCat.
Text in English.
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