Corporate communication /
Argenti, Paul A.,
Corporate communication / Paul A. Argenti, The Tuck School of Business at Dartmouth. - Sixth edition. - xx, 307 pages ; 24 cm
"McGraw-Hill International Student Edition." -- Cover page.
Includes bibliographical references (pages 291-293) and index.
"Corporate Communication" shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems." -- WorldCat.
Text in English.
9780071326155
Communication in management.
Communication in organizations.
658.45 / .Ar69
Corporate communication / Paul A. Argenti, The Tuck School of Business at Dartmouth. - Sixth edition. - xx, 307 pages ; 24 cm
"McGraw-Hill International Student Edition." -- Cover page.
Includes bibliographical references (pages 291-293) and index.
"Corporate Communication" shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situations relate to the chapter material. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems." -- WorldCat.
Text in English.
9780071326155
Communication in management.
Communication in organizations.
658.45 / .Ar69