Luxury retail management : how the world's top brands provide quality product and service support / Michel Chevalier, Michel Gutsatz.
Publisher: Singapore : John Wiley and Sons, 2012Description: xiii, 306 pages ; 24 cmContent type:- text
- unmediated
- volume
- 9780470830260
- 9780470830284 (ePDF)
- 9780470830277 (Mobi)
- 9780470830291 (ePub)
- 658.87 .C527
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Print Materials | Main Library Master in Business Administration | 658.87 .C527 2012 (Browse shelf(Opens below)) | Available | 0114365 |
Browsing Graduate School Library shelves, Shelving location: Master in Business Administration Close shelf browser (Hides shelf browser)
| 658.8343 .K17 2012 The new strategic brand management : | 658.84.K243 2005 Global marketing / | 658.86 .H153 2013 c.2 Essentials of marketing research / | 658.87 .C527 2012 Luxury retail management : | 658.872 .El48 2015 E-business : a global scenario / | 658.872 .G817 2016 Beyond e-business : towards networked structures / | 658.872 .Sh553 2013 Maximum success with Linkedin : |
Includes bibliographical references (pages 291-293) and index.
"Luxury retailing is a world unto itself and resources on the concepts, procedures and techniques that govern it are scarce. Presenting a holistic strategy designed to help you win over your customers before they ever set foot in your store, Luxury Retail Management covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retail." - Provided by publisher.
Text in English.
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