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Luxury retail management : how the world's top brands provide quality product and service support / Michel Chevalier, Michel Gutsatz.

By: Contributor(s): Publisher: Singapore : John Wiley and Sons, 2012Description: xiii, 306 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780470830260
  • 9780470830284 (ePDF)
  • 9780470830277 (Mobi)
  • 9780470830291 (ePub)
Subject(s): DDC classification:
  • 658.87 .C527
Summary: "Luxury retailing is a world unto itself and resources on the concepts, procedures and techniques that govern it are scarce. Presenting a holistic strategy designed to help you win over your customers before they ever set foot in your store, Luxury Retail Management covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retail." - Provided by publisher.
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Holdings
Item type Current library Call number Status Date due Barcode
Print Materials Main Library Master in Business Administration 658.87 .C527 2012 (Browse shelf(Opens below)) Available 0114365

Includes bibliographical references (pages 291-293) and index.

"Luxury retailing is a world unto itself and resources on the concepts, procedures and techniques that govern it are scarce. Presenting a holistic strategy designed to help you win over your customers before they ever set foot in your store, Luxury Retail Management covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retail." - Provided by publisher.

Text in English.

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