Marketing management : a strategic decision-making approach / John W. Mullins, Associate professor of Management Practice in Marketing and Entrepreneurship, London Business School, Orville C. Wlaker, Jr., James D. Watkins Professor of Marketing, Emeritus, University of Minnesota.

By:

Mullins. John W [author.]

Contributor(s):

Walker, Orville C., Jr

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780071326377

Subject(s):

Marketing management

DDC classification:

658.8 .M959

Summary: "This book's focus on strategic decision-making sets it apart form other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. In this edition, the authors integrate the latest web and social networking developments, from Aprimo to Zynga and more, throughout the book, and the entire chapter, Chapter 14, to the development of marketing strategies for today's digitally networked world." -- Provided by the authors.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Print Materials	Main Library General Circulation	658.8 .M959 2013 c.2 (Browse shelf(Opens below))	Available		0114026
Print Materials	Main Library General Circulation	658.8 .M959 2013 (Browse shelf(Opens below))	Available		0113455

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Previous	658.8 .K87 2009 Principles of marketing : a global prespective /	658.8 .K87 2010 Marketing 3.0 :	658.8 .M959 2013 Marketing management : a strategic decision-making approach /	658.8 .M959 2013 c.2 Marketing management : a strategic decision-making approach /	658.8 .P455 2015 Essentials of marketing :	658.8 .P957 2005 Principles of marketing :	658.8 .Sch324 2012 Small business marketing kit for dummies /	Next

Includes index.

"This book's focus on strategic decision-making sets it apart form other texts that place greater emphasis on description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. In this edition, the authors integrate the latest web and social networking developments, from Aprimo to Zynga and more, throughout the book, and the entire chapter, Chapter 14, to the development of marketing strategies for today's digitally networked world." -- Provided by the authors.