Corporate communication : a guide to theory and practice / Joep Cornelissen (Professor)

By:

Cornelissen, Joep

Publisher: Los Angeles : Sage Publications Limited, [2014]Edition: 4th editionDescription: xxi, 294 pages ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781446274958

Subject(s):

DDC classification:

658.45 .C814

Summary: Corporate Communications provides the most comprehensive and up-to-date treatment of the subject including: the criticality of the function; strategies and activities involved; and how it can be managed and organized properly. The book incorporates current thinking and developments on these topics from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day affairs and in their strategic and tactical communication decisions.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Print Materials	Graduate School Library Master in Business Administration	658.45 .C814 2014 (Browse shelf(Opens below))	In transit from Main Library to Graduate School Library since 06/29/2018		0113345

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Includes index.

Corporate Communications provides the most comprehensive and up-to-date treatment of the subject including: the criticality of the function; strategies and activities involved; and how it can be managed and organized properly. The book incorporates current thinking and developments on these topics from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day affairs and in their strategic and tactical communication decisions.

Text in English.

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