Corporate communication : a guide to theory and practice /
Cornelissen, Joep
Corporate communication : a guide to theory and practice / Joep Cornelissen (Professor) - 4th edition - xxi, 294 pages ; 25 cm
Includes index.
Corporate Communications provides the most comprehensive and up-to-date treatment of the subject including: the criticality of the function; strategies and activities involved; and how it can be managed and organized properly. The book incorporates current thinking and developments on these topics from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day affairs and in their strategic and tactical communication decisions.
Text in English.
9781446274958
Communication in management
Business communication
658.45 / .C814
Corporate communication : a guide to theory and practice / Joep Cornelissen (Professor) - 4th edition - xxi, 294 pages ; 25 cm
Includes index.
Corporate Communications provides the most comprehensive and up-to-date treatment of the subject including: the criticality of the function; strategies and activities involved; and how it can be managed and organized properly. The book incorporates current thinking and developments on these topics from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day affairs and in their strategic and tactical communication decisions.
Text in English.
9781446274958
Communication in management
Business communication
658.45 / .C814